Duplicate Content Duplicate Content
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So you have started up a website and you have dedicated so much time and money towards designing, creating, implementing and testing it, but no traffic. What to do…
In SEO there is a somewhat clichéd and overused saying that ‘content is king’. But lets just speculate for one moment that your website produces 1 unique page a day. Be it a blog, a service page, an article or a commentary, you will amount to a princely sum of about 365 pages within that year (given that it is not a leap year).
Most people in the know, know that the more extensive your website is, the more likely you are to rank well and to be treated seriously by Google. Now the most effective way to improve the extensiveness of your site is through Blogging or article composition.
It is at this point, that the I would like to draw the avid reader’s attention to the headline of the blog ‘Duplicate Content’.
Using Other People’s Content
Sites such as www.ezinearticles.com not only offer great places to get quality inbound links, but also offer resources to website owners. You can be inspired or simply copy and reference the content to ezine, whilst, at the same time improving the search engine saturation of your site. This applies to most blogs and article sites, just reference your articles completely.
Duplicate Content Clause
I hear many of you silently screaming “doesn’t Google frown on duplicate content?!” and “won’t my site get banned for that?!”. The answer is simply ‘NO’. Recent Google conventions and blogs by Matt Cutts have clearly revealed that this sort of content sharing is kosher. Duplicate content becomes an issue when spam comes into play. Say, if your website publishes the same article multiple times or if you purposefully write keyword rich content for search engines. Otherwise, you are safe.
It is simply too hard to control who created content originally and who copied it, so Google and other search engines (via veto) have taken the Laissez Faire approach.
Getting the Most our of the Content
Make sure that each article has corresponding meta tags (title, description and keywords), uses header tags, particularly <h1> through to <h3> tags and has contextual links. A nice image adds and aesthetic pleasantry.
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